---
title: Our Escape Journey
date: 2021-02-08T18:51:00+00:00
author: Tim Coysh
canonical_url: "https://trappedintheweb.com/our-escape-journey"
section: Pages
---
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   [As seen on Dragons’ Den ](/our-escape-journey#dragonsden)# How a birthday present became  
an escape room company

From a lockdown flat in 2020 to 30,000+ players and a pitch on Dragons’ Den - this is how Trapped in the Web got here.

[As seen on Dragons’ Den ](/our-escape-journey#dragonsden)30,000+ players since 2020 ★★★★★Rated 4.8 / 5 

Where it all began## A birthday present that got completely out of hand

Trapped in the Web started with a birthday. Founder Dave Murphy wanted to do something special for his girlfriend Vicky - now his wife. Her birthday falls in May, and in 2020 lockdown had put a stop to every plan they had made.

After a month indoors, everyone was thoroughly sick of quizzes. That’s when it clicked - Dave could build virtual escape rooms and set Vicky’s friends and family competing to escape them first.

He threw himself into it - dreaming up puzzles, building something non-linear, making the back-and-forth genuinely exciting.

![Dave Vicky](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271%27%20height%3D%271%27%20style%3D%27background%3Atransparent%27%2F%3E) ![Dave Vicky](https://trappedintheweb.com/assets/files/DaveVicky.jpeg)

The grand finale## The night it all came together

Once all four teams had escaped their rooms they joined a Zoom call - and Vicky had to solve a mini escape room around the flat as the grand finale. She had absolutely no idea it was coming.

A few cocktails were involved. The camerawork is, admittedly, a little questionable.

The launch## Then the world wanted in

Everyone who played that night said the same thing - these had to be shared with the world. Dave stripped out the in-jokes, polished everything up - and Trapped in the Web was born.

[![Escape Fest](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271%27%20height%3D%271%27%20style%3D%27background%3Atransparent%27%2F%3E) ![Escape Fest](https://trappedintheweb.com/assets/files/escape-rooms/Escape-Fest_2026-06-23-111147_jold.jpeg)](https://trappedintheweb.com/escape-rooms/escape-fest)### [Escape Fest](https://trappedintheweb.com/escape-rooms/escape-fest)

Covid-19 cancelled your festival this summer? Don't worry, Escape Fest is here! You wake up outside your tent with no memory of the night before... can you find all your stuff and unlock your tent before you miss your favourite band?

£8.99 / room

[Buy room ](https://trappedintheweb.com/escape-rooms/escape-fest)

[![The missing](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271%27%20height%3D%271%27%20style%3D%27background%3Atransparent%27%2F%3E) ![The missing](https://trappedintheweb.com/assets/files/escape-rooms/the-missing_2026-06-23-111141_hipl.jpeg)](https://trappedintheweb.com/escape-rooms/the-missing)### [The Missing](https://trappedintheweb.com/escape-rooms/the-missing)

Four missing people have disappeared in mysterious circumstances. You and your team must find out what happened to them whilst avoiding suffering the same fate!

£8.99 / room

[Buy room ](https://trappedintheweb.com/escape-rooms/the-missing)

[![Escape the Web Door](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271%27%20height%3D%271%27%20style%3D%27background%3Atransparent%27%2F%3E) ![Escape the Web Door](https://trappedintheweb.com/assets/files/escape-rooms/Escape-the-Web-Door_2026-06-23-111142_wjtf.png)](https://trappedintheweb.com/escape-rooms/lockdown-breakout)### [Lockdown Breakout](https://trappedintheweb.com/escape-rooms/lockdown-breakout)

Locked in a "ShareBnb" by a very paranoid host. You're a key worker and desperate to get out of the house... one problem... you're locked in! This is our most immersive room yet, can you break out?

£8.99 / room

[Buy room ](https://trappedintheweb.com/escape-rooms/lockdown-breakout)

[![Escape the Web Space](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271%27%20height%3D%271%27%20style%3D%27background%3Atransparent%27%2F%3E) ![Escape the Web Space](https://trappedintheweb.com/assets/files/escape-rooms/Escape-the-Web-Space_2026-06-22-163549_efzo.png)](https://trappedintheweb.com/escape-rooms/space-race)### [Space Race](https://trappedintheweb.com/escape-rooms/space-race)

Trapped on a damaged space station with no gravity and no power. Can you escape before the oxygen runs out?!

£8.99 / room

[Buy room ](https://trappedintheweb.com/escape-rooms/space-race)

[See the full collection ](/escape-rooms)

As seen on Dragons’ Den 

From Dave## Entering the Den was the most nerve-wracking experience of my life.

I went in asking for **£30,000 for 5% of the business**. I was lucky enough to receive two offers - Sara Davies offered all the money for twice the equity, and Touker Suleyman offered £20,000 more than I asked for, but for three times the equity.

After a chat with the wall, I decided 15% was too high a price. Sara’s enthusiasm and passion had shone through from the very start - **I knew I’d be mad to turn that down.**

Watching the episode back, it wasn’t quite how I remembered - but that’s the case when you’re in there for an hour and a half and there’s only 15 minutes on the show!

A concept that needs no explanation

Everyone in the Den immediately got it. An escape room you play in your browser, with friends and family, from home. No selling required.

The product found its own audience

Without a single advert, thousands of players came back for more and brought their friends. Word of mouth is the purest proof a game is genuinely fun.

Feedback that shaped every room since

The challenge to make it richer and more immersive became the brief for every room we have built since. That drive is baked into the DNA of the product.

What happened next## We’ve grown our group &amp; corporate offering too

Since appearing on Dragons’ Den the business has grown significantly - new rooms, a refreshed site and a proper group booking experience for companies who want something genuinely different for team building.

Whether it’s 5 people or 500, one room or an entire tournament - we’ve built packages that make it easy to bring teams together, wherever they are in the world.

[Group bookings ](/group-bookings)[Corporate packages ](/group-bookings)

Where we are now## From a lockdown flat to something we’re really proud of

30,000+

players since 2020

9 rooms

in the collection &amp; growing

4.8 / 5

average player rating

Any device

browser-based, no download

Ready to play?## Now it’s your turn to escape

Join the 30,000+ players who’ve already made it out. Solo, with friends and family, or bring the whole team together.

[Browse the rooms ](/escape-rooms)[Group &amp; corporate bookings ](/group-bookings)

Buy any room once and it’s yours to replay forever - most players come back for more.

  

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