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TRAPPEDIN THE WEB
As seen on Dragons’ Den

How a birthday present became
an escape room company

From a lockdown flat in 2020 to 30,000+ players and a pitch on Dragons’ Den - this is how Trapped in the Web got here.

As seen on Dragons’ Den 30,000+ players since 2020 ★★★★★ Rated 4.8 / 5
Where it all began

A birthday present that got completely out of hand

Trapped in the Web started with a birthday. Founder Dave Murphy wanted to do something special for his girlfriend Vicky - now his wife. Her birthday falls in May, and in 2020 lockdown had put a stop to every plan they had made.

After a month indoors, everyone was thoroughly sick of quizzes. That’s when it clicked - Dave could build virtual escape rooms and set Vicky’s friends and family competing to escape them first.

He threw himself into it - dreaming up puzzles, building something non-linear, making the back-and-forth genuinely exciting.

Dave Vicky
The grand finale

The night it all came together

Once all four teams had escaped their rooms they joined a Zoom call - and Vicky had to solve a mini escape room around the flat as the grand finale. She had absolutely no idea it was coming.

A few cocktails were involved. The camerawork is, admittedly, a little questionable.

The launch

Then the world wanted in

Everyone who played that night said the same thing - these had to be shared with the world. Dave stripped out the in-jokes, polished everything up - and Trapped in the Web was born.

Escape Fest

Escape Fest

Covid-19 cancelled your festival this summer? Don't worry, Escape Fest is here! You wake up outside your tent with no memory of the night before... can you find all your stuff and unlock your tent before you miss your favourite band?

£8.99 / room
Buy room
The missing

The Missing

Four missing people have disappeared in mysterious circumstances. You and your team must find out what happened to them whilst avoiding suffering the same fate!

£8.99 / room
Buy room
Escape the Web Door

Lockdown Breakout

Locked in a "ShareBnb" by a very paranoid host. You're a key worker and desperate to get out of the house... one problem... you're locked in! This is our most immersive room yet, can you break out?

£8.99 / room
Buy room
Escape the Web Space

Space Race

Trapped on a damaged space station with no gravity and no power. Can you escape before the oxygen runs out?!

£8.99 / room
Buy room
See the full collection
As seen on Dragons’ Den
From Dave

Entering the Den was the most nerve-wracking experience of my life.

I went in asking for £30,000 for 5% of the business. I was lucky enough to receive two offers - Sara Davies offered all the money for twice the equity, and Touker Suleyman offered £20,000 more than I asked for, but for three times the equity.

After a chat with the wall, I decided 15% was too high a price. Sara’s enthusiasm and passion had shone through from the very start - I knew I’d be mad to turn that down.

Watching the episode back, it wasn’t quite how I remembered - but that’s the case when you’re in there for an hour and a half and there’s only 15 minutes on the show!

A concept that needs no explanation
Everyone in the Den immediately got it. An escape room you play in your browser, with friends and family, from home. No selling required.
The product found its own audience
Without a single advert, thousands of players came back for more and brought their friends. Word of mouth is the purest proof a game is genuinely fun.
Feedback that shaped every room since
The challenge to make it richer and more immersive became the brief for every room we have built since. That drive is baked into the DNA of the product.
What happened next

We’ve grown our group & corporate offering too

Since appearing on Dragons’ Den the business has grown significantly - new rooms, a refreshed site and a proper group booking experience for companies who want something genuinely different for team building.

Whether it’s 5 people or 500, one room or an entire tournament - we’ve built packages that make it easy to bring teams together, wherever they are in the world.

Group bookings Corporate packages
Where we are now

From a lockdown flat to something we’re really proud of

30,000+
players since 2020
9 rooms
in the collection & growing
4.8 / 5
average player rating
Any device
browser-based, no download
Ready to play?

Now it’s your turn to escape

Join the 30,000+ players who’ve already made it out. Solo, with friends and family, or bring the whole team together.

Browse the rooms Group & corporate bookings

Buy any room once and it’s yours to replay forever - most players come back for more.